Campaign Asia Pacific - 1 Mar 2019
ALSO IN THIS ISSUE
Fueling the Decisions of the World’s Most Influential People
Work by (clockwise from top left) ADK, FCB, JWT and Havas, all featured in the Agency Report Cards
EDITOR’S LETTER
Good news and bad emerges in the analysis of our new survey with Kantar
Flexible working, company mega-mergers, ageism; all are on our opinion writers’ minds
Detailed insights into the performance of 43 creative, media and digital agencies in Asia
Are heightened awareness and high pro le breaches bringing regulatory change?
Campaign’s rst ‘CMO Power List’ brings together 50 highly impressive marketers
KOLs, LOLs, expat in influencers; each new variant brings new opportunities
Seven things we learned covering our conference on the value of media
Test your wits on our (slightly) fiendish advertising-themed crossword
LET’S TALK ABOUT FLEX TIME
AGENCY MEGAMERGERS: WILL THE ‘FAT BIRDS’ FLY?
WHEN EMBRACING DIVERSITY, WHAT ABOUT AGE?
NEW SCHOOL, MEET OLD SCHOOL
Thinking outside the box with Amber China
Thinking outside the box with Amber China
Exclusive Campaign study finds clients value agencies’ creativity the highest
Exclusive Campaign study finds clients value agencies’ creativity the highest
Plugging the disconnect between nance and marketing
Breaking the silos
Future-proofing the news business
Seven things we learned at Campaign360
Seven things we learned at Campaign360
Is China’s data protection scene reaching maturity?
Is China’s data protection scene reaching maturity?
Five key KOL trends in China for 2019
Five key KOL trends in China for 2019
CASE STUDIES: KOL-BRAND HITS THAT DROVE HUGE RESULTS
CASE STUDIES: KOL-BRAND HITS THAT DROVE HUGE RESULTS
INTRODUCTION
SCORE KEY
ADK
GRAND SCHEMA
AKQA
BUY NIKE WITH SWEAT
BBDO
WOMEN IN CHARGE
BBH
NOTABLE NEWSJACKING
Carat
DATA DOWN UNDER
Cheil Worldwide
IMAGINATION STATION
DDB
WINNING WORK
Dentsu
SPORTING INNOVATION
Dentsu X
PARTNER POWER
Integrating upstream and downstream
Digitas
COOL, IF NOT AWARDFRIENDLY
Essence
DEEP IN VEEP
FCB
FEMALE CAPTAINS
Grey
GOOD S*&T
Hakuhodo
SEA DEALS
Havas Creative
A DOSE OF HONESTY
Havas Media
WORK, WORK, WORK, WORK, WORK
Initiative
GOOD WORK, GOOD TIMES
Iris
TIFFANY BLUE IN TIONG BAHRU
Isobar
DIGITAL SOPHISTICATION
J. Walter Thompson
WORK/LIFE BALANCING ACTIONS
Leo Burnett
UNIQLO’S LOCAL AMBASSADORS
M&C Saatchi
TALENT TOUTING
McCann Worldgroup
LEADERS ON THE FLY
Mcgarrybowen
GONGS FOR GREATER CHINA
MediaCom
BLINK BUT DON’T MISS IT
Mindshare
WHO’S THE RAT
MullenLowe
KILLER CHATBOT
Ogilvy
CLIENT BREAKDOWN
OMD
DIVERSITY: POLICIES AND PROGRESS
PHD
DIRECT LINE TO SANTA
Publicis Worldwide
A FORUM FOR FEMALES
Reprise
CREATIVE HIGHLIGHTS
R/GA
PUTTING THE YOU IN UNIQUE
Saatchi & Saatchi
WORK THAT SCORED
Starcom
PLAY FOR PEACE
TBWA
THE LIFECYCLE OF ‘DISGUSTING STORIES’
UM
A FOR FLEXIBILITY
Vizeum
ADTECH FOR FURNITURE
VMLY&R
BRAND ASSET VALUATOR (BAV)
Wavemaker
IT’S ALL ACADEMIC
Wieden+Kennedy
BETTER (NOT) TO BURN OUT
Wunderman
EMPOWER STATE
Zenith
DRIVE ME UP THE WALL
Agency Holding Companies
POWER LIST 2018
CAMPAIGN CROSSWORD
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