Isobar
Regional head Jean Lin
“Lin’s push for a ‘consultancy and delivery’ model is a tall order that no ‘cagencywannabe’ has yet been able to achieve ”
AGENCY REPORT CARDS
In 2018, Isobar’s continued divergence of its offerings to what it calls “multidisciplinary transformation consulting” has reduced dependence on the digital marketing and communications pillar of old. What used to be pure marcomms accounts now...
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