Exclusive Campaign study finds clients value agencies’ creativity the highest
Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, nds new research by Campaign Asia and Kantar.
“Despite the headlines about cuts to marketing budgets, the majority of brands plan to maintain them in the next financial ” year, with 20% predicting a budget increase
By Olivia Parker
CAMPAIGN360 | THE BUSINESS OF MARKETING SURVEY
Agencies may need to work harder to sell themselves as all-rounders offering a complete, 360-degree range of services, suggests a new survey, ‘The Business of Marketing’, by Campaign Asia and our research partners, Kantar.
The agency service clients...
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