Cheil Worldwide

Regional head Jeongkeun Yoo

“Aside from well-known reliance on its main client (and part owner) Samsung, Cheil remains too dependent on key markets ”

AGENCY REPORT CARDS


The clear headline of Cheil’s year came in November, when Volkswagen named the agency to handle its brand marketing in China as part of a global consolidation. Aside from being a hard-fought pitch victory, this win represented a big vote of confidence...

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