FCB

Regional head Luis Silva Dias

“The presence of international CEO Luis Silva Dias...has helped bring a degree of unity and facilitated some sharing of knowledge and resources ”

AGENCY REPORT CARDS

Last year, FCB showed signs of becoming more of a joined-up network, with improvements in typically lower-performing markets. At the same time, there still appears to be a big gap between the historical leaders — India and New Zealand — and the rest....

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