Starcom
Regional head Gerry Boyle
“Starcom does capable work and this was not a horrible year, but the ‘human experience’ identity isn’t shining through ”
AGENCY REPORT CARDS
Starcom did all right in 2018, gaining substantial new business while retaining key clients as it diversifies its revenue streams. But after clinging to a generous B+ grade last year, the ‘human experience’ agency’s highlight reel just doesn’t sizzle...
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