Starcom

Regional head Gerry Boyle

“Starcom does capable work and this was not a horrible year, but the ‘human experience’ identity isn’t shining through ”

AGENCY REPORT CARDS


Starcom did all right in 2018, gaining substantial new business while retaining key clients as it diversifies its revenue streams. But after clinging to a generous B+ grade last year, the ‘human experience’ agency’s highlight reel just doesn’t sizzle...

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