TBWA

Regional head Ian Pearman (since departed)

“The agency says it is trying to improve staff wellbeing by reducing overwork, although it does not appear to have any KPIs to that end ”

AGENCY REPORT CARDS


TBWA says the alignment of four key principles are needed for effective change, and that this drove everything it did last year. The principles include pressure for change; shared vision; capacity to execute; and a realistic workplan. It’s difficult...

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