BRAND ASSET VALUATOR (BAV)
AGENCY REPORT CARDS
This used to be a Y&R product, and is an empirical study of brands and a database of consumer perceptions
In Asia, BAV covers over 6,000 brands across more than 150 categories, and in 2018 it was expanded to seven more markets
In particular, BAV...
Read latest Campaign Asia Pacific online.
Online newspapers
at PressDisplay.