Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
“A lot of the big influencers are overexposed, very expensive and they also tend to go hand in hand with the whole fake data situation ”
Miranda Tan, Robin8
By Matthew Keegan
DIGITAL CHINA | KOLS
The proliferation of KOLs all over China’s social media is threatening to cause ‘influencer fatigue’ among audiences. We consulted some experts in the field to identify new trends brands can draw on to reanimate their ideas about KOL marketing this...
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