CASE STUDIES: KOL-BRAND HITS THAT DROVE HUGE RESULTS

DIGITAL CHINA | KOLS

MR. BAGS’ RECORD-BREAKING COLLABORATION WITH TOD’S Liang Tao (梁韜), better known as Mr. Bags (@ Bags包先生) on Weibo, has become a legend in the KOL industry. Perhaps more than any other, his successful series of collaborations with luxury fashion brands...

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